"Your consultation and advice were invaluable to me in developing our direct mail program. You helped me tremendously. Thank you."

Mariendia Williams, Business Development Manager, Future Security

Tips & Strategies

Articles

Tools

Developing an Effective Brochure: A Checklist

Your prospects are flooded with brochures, from you, your competitors, for services you don't even offer. How do you create a brochure that stands above and helps move the sales process along? Here's a checklist of questions to guide you there.

What really sells your prospects and customers?

• Is it stories of satisfied customers?
• Is it pictures of your service?
• It is a personal sales process?
• Can you represent this selling moment in a brochure?
• Is a brochure the right vehicle for this information?

How will you get the brochure into the right hands?

• Do you have a consistent process for bringing in new leads and prospects?
• How will you present the brochure? In person? In the mail? In a sales kit? Alone?
• During what stage of the sales process will you use the brochure?

Does the brochure help prospects and customers make a decision about using your company?

• Will the brochure focus on the needs of one person the in the decision making process? Or all those who influence the buying decision?
• Does the brochure or accompanying sales information answer common questions?
• Does it give enough information for the reader to take the next step in the buying process?
• Does it tell them what the next step in the process is, and ask them to take it?

Is the brochure worth keeping?

• Does the brochure have information that can be used as a reference?
• Is it unusual in shape, structure, design or type?
• Is the design engaging and easy to follow?
• Is the copy reader-centric and relevant to the decision making process?
• Does the production quality make it seem worthy of keeping?

Does the brochure enhance your brand?

• Do the images and information match how your company wants to be perceived in the marketplace?
• Does the overall design look like your other marketing materials?
• Does the messaging of the brochure match the messaging of the company?

Kemba Johnson is principal of Kemba Creative, a marketing communication company that creates the communication strategy, design and messaging to help companies get to the next stage of growth. For more articles and information visit www.kembacreative.com.

---

    Want to put these strategies into action?

---

Let's talk about your goals, your challenges and your customers. You'll gain clarity and be on the road to bigger business and more loyal customers.

Contact me
Visit me
Phone: 404-223-1025

---

Related Content

---

Services Find out the steps Kemba Creative uses to create brochures that bring in customers.
                                      Read more>