Developing an Effective Brochure: A Checklist

Starting an Email Marketing Program: A Checklist

How do you use email to connect with the right audience and grow your business? It starts with asking yourself the right questions. Beyond email management and compliance issues, we've compiled a checklist of what you really need to know to start a successful email marketing campaign, or improve an existing program.

Have you clearly defined your goals for email marketing?

To keep your product or service top of mind?
To get more customers to use your products and services more often?
To get people to try other products or services you offer?
To educate prospects about your company?
Does the format and content of the proposed email marketing program help you reach your specific goals?

Do you know which audiences will best help you reach your goals?

Are they a segment of your existing customers?
Are they a totally new audience?
Do you have access to them? If not, how will you reach them?

Are you filling your list with people who want to be there?

Have you developed an opt-in system?
When using a list from someone else, is it well targeted? Is the target audience the same as yours?
Have you reduced reliance on sweepstakes and giveaways in favor of methods that bring in people more receptive to your message?
Have you considered PR and website promotion, such as releasing a white paper or a study to build your list?

How will you keep people interested in staying on your list?

Are you consistently developing relevant, useful or entertaining content?
Will you regularly survey your list to find out who they are and what they are interested in?
Are you tracking their interests and click throughs?
How will you determine the right balance for email frequency, not too few emails and not too many?

How will you build and maintain you company's relationship with people on your list?

Does your program encourage readers to communicate and/or interact with your company and its people?
Do you have a system in place to respond quickly to recipients' comments and questions?
Does the format and content of the email program follow your branding or how you want to be seen in the marketplace?

Kemba Johnson is principal of Kemba Creative, a marketing communication company that creates the communication strategy, design and messaging to help companies get to the next stage of growth. For more articles and information visit www.kembacreative.com.

Want to put these strategies into action?

Let's talk about your goals, your challenges and your customers. You'll gain clarity and be on the road to bigger business and more loyal customers.

Contact me
Visit me
Phone: 404-223-1025

"Your consultation and advice were invaluable to me in developing our direct mail program. You helped me tremendously. Thank you." Mariendia Williams, Business Development Manager, Future Security			sitemap \| testimonials
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	Tips & Strategies Articles Tools	Starting an Email Marketing Program: A Checklist How do you use email to connect with the right audience and grow your business? It starts with asking yourself the right questions. Beyond email management and compliance issues, we've compiled a checklist of what you really need to know to start a successful email marketing campaign, or improve an existing program. Have you clearly defined your goals for email marketing? To keep your product or service top of mind? To get more customers to use your products and services more often? To get people to try other products or services you offer? To educate prospects about your company? Does the format and content of the proposed email marketing program help you reach your specific goals? Do you know which audiences will best help you reach your goals? Are they a segment of your existing customers? Are they a totally new audience? Do you have access to them? If not, how will you reach them? Are you filling your list with people who want to be there? Have you developed an opt-in system? When using a list from someone else, is it well targeted? Is the target audience the same as yours? Have you reduced reliance on sweepstakes and giveaways in favor of methods that bring in people more receptive to your message? Have you considered PR and website promotion, such as releasing a white paper or a study to build your list? How will you keep people interested in staying on your list? Are you consistently developing relevant, useful or entertaining content? Will you regularly survey your list to find out who they are and what they are interested in? Are you tracking their interests and click throughs? How will you determine the right balance for email frequency, not too few emails and not too many? How will you build and maintain you company's relationship with people on your list? Does your program encourage readers to communicate and/or interact with your company and its people? Do you have a system in place to respond quickly to recipients' comments and questions? Does the format and content of the email program follow your branding or how you want to be seen in the marketplace? Kemba Johnson is principal of Kemba Creative, a marketing communication company that creates the communication strategy, design and messaging to help companies get to the next stage of growth. For more articles and information visit www.kembacreative.com. Want to put these strategies into action? Let's talk about your goals, your challenges and your customers. You'll gain clarity and be on the road to bigger business and more loyal customers. Contact me Visit me Phone: 404-223-1025		Related Content Services Find out the steps Kemba Creative uses to create brochures that bring in customers. Read more>

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