How to Create a Business Website that Makes Money

How to Create a Business Website that Makes Money

Your website has the potential to be a top sales performer, a trusted reference that your clients come back to and a lead generating powerhouse. How do you get there? Follow these steps to create a business website that makes your company money.

Develop a website for your audience, not for you. Make sure you have a site that visitors will want to read, spend time on and trust enough to send their friends or colleagues. How? Instead of starting with what you want to say, start with what your audience wants to know.

Consider how visitors will connect to your site. For example, if they are connecting from the office, it's probably best to leave the music on mute, or forget it entirely. A lot of flash is fun, but does your target audience have time to wait for your page to load? Or will they just leave.

Set clear goals for the site. Clear goals will not only give you something to benchmark against, they help keep you on the right track from the start. Good things to set goals for include: target visitor, level of traffic, number of names for list building and next steps for visitors to take. Keep track of your progress with detailed site statistics and visitor surveys.

Keep your company branding consistent. Consistency makes branding stronger. And strong branding is an important factor in your perceived value.

So the colors, logo, tone and general feeling of your website, including photography, should match your company branding. (No strong visual brand yet, read this article about creating effective logos and visual branding) When it doesn't, you run the risk of confusing your audience, or worse putting them off.

Create relevant content that changes regularly. Frequently returning visitors give you more chances to sell, build trust and educate about why your service is superior. Bring them back with fresh content that is relevant to what they are interested in. This can include articles and tips, industry news, tools or other features.

Give visitors multiple ways to get involved. Websites are tools for engagement. One type of visitor may see your site and be ready to buy. Another type may need more information for a boss or to compare vendors. Make it easy to take the next step... right now. Give visitors the opportunity to do what's most appropriate for them, whether that's to get more information, purchase, or set up a meeting.

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Want to put these strategies into action?

Let's talk about your goals, your challenges and your customers. You'll gain clarity and be on the road to bigger business and more loyal customers.

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	Tips & Strategies Articles Tools	How to Create a Business Website that Makes Money Your website has the potential to be a top sales performer, a trusted reference that your clients come back to and a lead generating powerhouse. How do you get there? Follow these steps to create a business website that makes your company money. Develop a website for your audience, not for you. Make sure you have a site that visitors will want to read, spend time on and trust enough to send their friends or colleagues. How? Instead of starting with what you want to say, start with what your audience wants to know. Consider how visitors will connect to your site. For example, if they are connecting from the office, it's probably best to leave the music on mute, or forget it entirely. A lot of flash is fun, but does your target audience have time to wait for your page to load? Or will they just leave. Set clear goals for the site. Clear goals will not only give you something to benchmark against, they help keep you on the right track from the start. Good things to set goals for include: target visitor, level of traffic, number of names for list building and next steps for visitors to take. Keep track of your progress with detailed site statistics and visitor surveys. Keep your company branding consistent. Consistency makes branding stronger. And strong branding is an important factor in your perceived value. So the colors, logo, tone and general feeling of your website, including photography, should match your company branding. (No strong visual brand yet, read this article about creating effective logos and visual branding) When it doesn't, you run the risk of confusing your audience, or worse putting them off. Create relevant content that changes regularly. Frequently returning visitors give you more chances to sell, build trust and educate about why your service is superior. Bring them back with fresh content that is relevant to what they are interested in. This can include articles and tips, industry news, tools or other features. Give visitors multiple ways to get involved. Websites are tools for engagement. One type of visitor may see your site and be ready to buy. Another type may need more information for a boss or to compare vendors. Make it easy to take the next step... right now. Give visitors the opportunity to do what's most appropriate for them, whether that's to get more information, purchase, or set up a meeting. next> Want to put these strategies into action? Let's talk about your goals, your challenges and your customers. You'll gain clarity and be on the road to bigger business and more loyal customers. Contact me Visit me Phone: 404-223-1025		Related Content Services Learn about Kemba Creative's approach to creating effective websites. Read more>

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