How to Create a Business Website that Makes Money

How to Create a Business Website that Makes Money (continued)

Make sure search engines can see your site. Certain web design choices can actually make parts of your site invisible to search engines. Some things to help search engines adequately index your page:

Make sure your text is actually text, not an image or all flash.
If your navigation bar is an image, repeat it as pure text elsewhere on the page.
Include a sitemap

Don't forget to market your site regularly. If you want your website to work hard for you, put effort into marketing it. Create compelling reasons for your target audience to visit your site right now. Then market those reasons to your target audience again and again.

Measure your results and make changes to improve. Just like direct mail, the web gives you a wonderful opportunity to see what people are responding to and what they are not. Invest in good web statistics that show you how visitors come to your site and where they go once they get there. Use those results to make your site even more effective.

Kemba Johnson is principal of Kemba Creative, a marketing communication company that creates the communication strategy, design and messaging to help companies get to the next stage of growth.

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	Tips & Strategies Articles Tools	How to Create a Business Website that Makes Money (continued) Make sure search engines can see your site. Certain web design choices can actually make parts of your site invisible to search engines. Some things to help search engines adequately index your page: Make sure your text is actually text, not an image or all flash. If your navigation bar is an image, repeat it as pure text elsewhere on the page. Include a sitemap Don't forget to market your site regularly. If you want your website to work hard for you, put effort into marketing it. Create compelling reasons for your target audience to visit your site right now. Then market those reasons to your target audience again and again. Measure your results and make changes to improve. Just like direct mail, the web gives you a wonderful opportunity to see what people are responding to and what they are not. Invest in good web statistics that show you how visitors come to your site and where they go once they get there. Use those results to make your site even more effective. Kemba Johnson is principal of Kemba Creative, a marketing communication company that creates the communication strategy, design and messaging to help companies get to the next stage of growth. <back Want to put these strategies into action? Let's talk about your goals, your challenges and your customers. You'll gain clarity and be on the road to bigger business and more loyal customers. Contact me Visit me Phone: 404-223-1025		Related Content Services Learn about Kemba Creative's approach to creating effective websites. Read more>

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